New PSA Launched

New PSA Launched

ATLANTA – The Health Initiative’s Real Bois Talk (RBT) program premiered its new PSA, My Life… on September 1st, 2012 at the Greek Meet & Greet Brunch during Atlanta Black Pride Weekend. My Life… officially became available to the public today on the Health Initiative website. The RBT program focuses on health and wellness for masculine-identified African American gay women. According to RBT program manager, Amber Moore, “The PSA addresses the need for masculine-identified gay females to get chest and cervical exams. We don’t see ourselves in traditional messaging for things such as breast cancer awareness, so we often don’t see those things as our issues.” Moore continued, “This is about reminding our community that we have to take care of ourselves.”

The My Life… PSA presents a positive healthy image of women, often known as “studs,” that choose to emphasize masculine-oriented characteristics and dress in masculine clothing.  Health Initiative executive director, Linda Ellis commented on the importance of this PSA by saying, “These women often struggle to feel comfortable going to the doctor and getting these screenings. As a result, they sometimes ignore breast or cervical health concerns until they become serious medical issues. We see the creation of this PSA as part of our grassroots effort of starting to break down those walls.”

The Real Bois Talk program and My Life… PSA  are made possible by grant funding from the Morehouse School of Medicine Legacy Grant.

To view My Life… visit:


Amber A. Moore
Real Bois Talk Program Manager
The Health Initiative
Office: 404.688.2524

The Health Initiative is dedicated to improving the health and wellbeing of Georgia’s Lesbian, Gay, Bisexual, Transgender and Queer community through education, support, access to care and advocacy. Previously serving the Atlanta lesbian community, The Health Initiative expanded its focus to include gay and bisexual men, as well as transgender individuals throughout the state.

The Health Initiative trains health care providers to ensure LGBTQ Georgians receive quality, competent care and hosts a variety of community programming, including SAGE Atlanta, Domestic Violence Support, Real Bois Talk, Fourth Tuesday, health fairs, and support groups. The Health Initiative’s Health Fund provides access to care for uninsured and under insured LGBTQ Georgians.

Sponsors & Partners include Carma Productions, David Atlanta Magazine, Einstein’s, The Pink Cadets,  Project Q Atlanta, Prima Printing, The Decatur Women’s Sports League, Piedmont Healthcare, Q&A Events, Dulcet Designs, Grady Medical, The Atlanta Sisters of Perpetual Indulgence, The Georgia Aquarium, and Rainbow Days @ Six Flags.

Community members in need of additional information, support services, programming, or referrals for LGBTQ friendly health service providers may contact The Health Initiative staff via email, phone or our website: / 404-688-2524 /